https://www.celinewong.ca/projects daily 0.75 2020-06-10 https://www.celinewong.ca/projects/winnersdesignsprint monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585678681474-5E4D35XCJXZ19J3BU8EL/Screen%2BShot%2B2020-03-31%2Bat%2B1.55.09%2BPM.jpg Projects - Design Sprint: Tablet app & Digital Signage https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585520591443-3R9K9PFM6E2ARW17KEYW/Asset+48.png Projects - Design Sprint: Tablet app & Digital Signage Time https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585520654071-A5Q3HBEJBXUARUAXR8XJ/Asset+50.png Projects - Design Sprint: Tablet app & Digital Signage Stock https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585673608739-PROCR46ZAORCZGEOSY42/IMG_1399.jpeg Projects - Design Sprint: Tablet app & Digital Signage https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585520622992-ZSZK0XI9U2BKOZ59OIHG/Asset+49.png Projects - Design Sprint: Tablet app & Digital Signage Info https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585513646106-Y34ZOPSB07IZO1H9UGDB/Asset+46.png Projects - Design Sprint: Tablet app & Digital Signage https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585675592880-EEZXFTMZ7YF71ZRGSS0Y/Screen+Shot+2020-03-31+at+1.24.08+PM.png Projects - Design Sprint: Tablet app & Digital Signage https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585665254972-T74Q0MV95DBVWDV1M0QI/IMG_1396.jpeg Projects - Design Sprint: Tablet app & Digital Signage Labeling & signage leading customers to undesired merchandise. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585520409043-DU3POW1PNK8AIS1OZINT/Asset+47.png Projects - Design Sprint: Tablet app & Digital Signage Space https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585677214199-PS2NACU7NJQM21SVLZ71/IMG_1433.jpeg Projects - Design Sprint: Tablet app & Digital Signage Gathering current WINNERS customers, I carried out a card sort to inform the layout design of how customers would organize the store according to existing departments. I then created a prototype showing how circular digital displays, colour coding, & tagging would be incorporated (minus the marshmallows). https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585668744612-C2KZT2BRE15DT6C9V5H5/IMG_1337.jpeg Projects - Design Sprint: Tablet app & Digital Signage https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585679187692-Y6RW7L77Y85KD3BRXVJG/Screen+Shot+2020-03-31+at+2.26.02+PM.png Projects - Design Sprint: Tablet app & Digital Signage https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1584056080138-PLXVY307MHMDFD3LDPHD/Screen+Shot+2020-03-12+at+7.34.04+PM.png Projects - Design Sprint: Tablet app & Digital Signage https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585665711988-DE3JIZD09OTYNA4CS8FV/IMG_1391.jpeg Projects - Design Sprint: Tablet app & Digital Signage https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585668396912-J5NEKXUQPCUYSNDWI5LW/WhatsApp%2BImage%2B2020-01-28%2Bat%2B3.38.25%2BPM.jpg Projects - Design Sprint: Tablet app & Digital Signage https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585673849421-1AKK9LNRKXIGTQ77S0IQ/IMG_1294.jpeg Projects - Design Sprint: Tablet app & Digital Signage https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585675640330-ETXEQWTMMBRYUYLLK8HB/IMG_1402.jpeg Projects - Design Sprint: Tablet app & Digital Signage https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585674835083-BB6ZPYY7QMBJBPAWXLYY/Screen+Shot+2020-03-31+at+1.11.28+PM.png Projects - Design Sprint: Tablet app & Digital Signage https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585675017363-BZNLZT9F15XYAFU5CZK5/Screen+Shot+2020-03-31+at+1.16.02+PM.png Projects - Design Sprint: Tablet app & Digital Signage https://www.celinewong.ca/projects/hydroone monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585242632313-NPX9DA0O59YIF12PQY0V/IMG_1535.jpeg Projects - Design Jam: Hydro One https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585248852991-VY5BQ6P4SBPDE7YAXGXQ/Asset%2B43.jpg Projects - Design Jam: Hydro One https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585239240930-D8HTRXC1EJQFPNL7D623/IMG_1461.jpeg Projects - Design Jam: Hydro One https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585248934099-JHB1WXDIGOVWG9DILJVW/Asset%2B42.jpg Projects - Design Jam: Hydro One https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585239377595-6P63D4WP5OI64FWK86Z7/IMG_1337.jpeg Projects - Design Jam: Hydro One https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585272144810-GUTAS43GZK8EED4LKZZM/Asset+44.png Projects - Design Jam: Hydro One https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585241926259-88PEB62XPPY5TUDZI1ZI/Asset+41.png Projects - Design Jam: Hydro One https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585241883668-56K82GRMFFDVSO47L1YF/image-asset.png Projects - Design Jam: Hydro One https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585242122503-8VNFEAICOOMC92KO45H0/Asset+40.png Projects - Design Jam: Hydro One https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585242608585-IVH7RKID1ZQU1PVJKLZ0/IMG_1536.jpeg Projects - Design Jam: Hydro One https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585268913395-2COTI4MX32CU4DB7S5AB/image-asset.jpeg Projects - Design Jam: Hydro One Hydro One’s design jam hosted by Humber College. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585242174290-I9QZXY9IZCCGCSN10OQV/Asset+39.png Projects - Design Jam: Hydro One https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583308347925-FWARLYMW1QJQDQSOXJ1O/WhatsApp+Image+2020-02-10+at+5.55.48+PM.jpeg Projects - Design Jam: Hydro One - Meet The Team: All-star team fuelled by adrenaline & Tim Hortons. https://www.celinewong.ca/projects/oliver monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1580797607697-3KOBJ5CK80G1HSEGUH9L/Screen+Shot+2020-02-04+at+1.26.28+AM.png Projects - Personal Health | Mobile App https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1582393489358-838MJYJ56TEQN96U368A/Screen+Shot+2020-02-03+at+3.37.28+PM.png Projects - Personal Health | Mobile App - Problem Space: In North America, anxiety affects 1 in every 8 children and 18.1% of the adult population [2]. Physiological symptoms include shortness of breath, heart racing, changes in body temperature, and irrational & excessive fear. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1582577260317-HQO4EG10T19WBK1BZWCW/Screen+Shot+2020-02-24+at+3.39.32+PM.png Projects - Personal Health | Mobile App https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1582384952705-8ISWLQ7WZQK9QGTRAR7M/tpoint.jpg Projects - Personal Health | Mobile App https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1582387055767-UKYKCQQVQXKO7IAF2GM4/Screen%2BShot%2B2020-02-03%2Bat%2B3.04.37%2BPM.jpg Projects - Personal Health | Mobile App https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1581723941161-XT8CNFLJT2JI0X0QMIS9/Screen+Shot+2020-02-14+at+6.45.18+PM.png Projects - Personal Health | Mobile App Wireframe mockups were made in Adobe XD which allowed us to conduct usability testing quickly with various participants. The feedback received helped inform user flows, feature accessibility, and determine content relevancy. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1582395961407-ER7VRRS42FRXEH6VDPLH/quotation-marks.png Projects - Personal Health | Mobile App - User Interviews: In 2 weeks, semi-structured interviews were conducted with 6 potential users based on the following criteria: Has a strong relationship with researcher Living with an anxiety disorder Comfortable sharing personal stories & experiences https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1582576861568-B21CU34MQ26WTB92OHAO/Screen+Shot+2020-02-24+at+3.39.04+PM.png Projects - Personal Health | Mobile App https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1582580139366-I4Q4G8A5UYRJG6CDU08Y/Screen+Shot+2020-02-24+at+4.34.41+PM.png Projects - Personal Health | Mobile App https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1580800109754-TDMWV63W8IULJF00JVIO/Screen+Shot+2020-02-04+at+2.08.07+AM.png Projects - Personal Health | Mobile App https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1581798595274-A1INILQ8DUZGVOCLKI02/Screen%2BShot%2B2020-02-15%2Bat%2B3.28.12%2BPM.jpg Projects - Personal Health | Mobile App Storyboarding the flow of people's interaction with a product over time and in a different contexts. Identifying what's really important for users. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1581798353901-CGDI5EQEN1VWYA5QRC29/Screen%2BShot%2B2020-02-15%2Bat%2B3.23.13%2BPM.jpg Projects - Personal Health | Mobile App Rough sketches were done to illustrate the screens a user would see while completing different tasks within the app. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1582384691084-OG5KZSKW9VMKV5QD29SN/headspace-revenue.jpg Projects - Personal Health | Mobile App https://www.celinewong.ca/projects/bikingvisibility monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583807417103-EIKRT7AHCKBN7U4QF3AU/Asset+23.png Projects - Ux & Industrial Design: Biking Visibility & Safety These deliverables re-aligned our design team by establishing user navigation, information architecture, and usability. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583800201722-KM5GSG2INOQ2XKUSDY6D/Asset+19.png Projects - Ux & Industrial Design: Biking Visibility & Safety https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583796056526-84CVFWN382NA7XABK374/Asset+21.png Projects - Ux & Industrial Design: Biking Visibility & Safety https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583806844587-PBNVRQMFVC0X3LXAMY96/IMG_1488.jpg Projects - Ux & Industrial Design: Biking Visibility & Safety https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583800229965-BSW370FBCISVK1QMRRE9/Asset+17.png Projects - Ux & Industrial Design: Biking Visibility & Safety https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583807449012-X0W13OGAOD73ZW5771S6/Asset+2.png Projects - Ux & Industrial Design: Biking Visibility & Safety https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583797854158-7XI4C0UTD2L1RE5PEA08/IMG_2844.jpeg Projects - Ux & Industrial Design: Biking Visibility & Safety - Tech Building Blocks & Product Development: Application of these kits allowed our team to explore and prioritize several technologies and product development focuses through discussion. Outcomes: Team alignment, product components, focus points for each stage in the project. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583804548978-V70PSU3S9GCE2OX9INZ2/Asset+20.png Projects - Ux & Industrial Design: Biking Visibility & Safety https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583807267554-ECGCY8IHZZ8R0DMBEOAR/IMG_1423.jpg Projects - Ux & Industrial Design: Biking Visibility & Safety https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583795875411-RR70DDD88EALRTTQ0B94/Asset+15.png Projects - Ux & Industrial Design: Biking Visibility & Safety https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583807643957-VPGV6U74ONBP78ZDTTHN/Asset+25.png Projects - Ux & Industrial Design: Biking Visibility & Safety https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583804643333-D0UU774GYIDCHPLTYUKL/Asset+22.png Projects - Ux & Industrial Design: Biking Visibility & Safety https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583806971242-HA6717LSP35O2BTLCLNB/Screen+Shot+2020-02-20+at+1.20.14+AM.png Projects - Ux & Industrial Design: Biking Visibility & Safety https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583807588258-8EXEEZR5PPZVVUY36R8X/Asset+26.png Projects - Ux & Industrial Design: Biking Visibility & Safety https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583807212323-5W9OCRX21L5EULM1UGVT/IMG_1426.jpg Projects - Ux & Industrial Design: Biking Visibility & Safety https://www.celinewong.ca/projects/winnerseyetracking monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583111845731-ZNHOTWHNWULYEI1X7B69/Frame+2.png Projects - Improving the Shopping experience - Recruitment 12 females aged 25-54yrs who are occasional or regular shoppers at WINNERS. Participants were incentivized with a 100$ gift card. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583262136511-YRJK9WRUI5YC7X1RUX3J/Asset+6.png Projects - Improving the Shopping experience https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583115510502-4SWJ1E7SF6G2SFKHTLSE/tbo.png Projects - Improving the Shopping experience - Use Eye Tracking Technology Tobii-Pro glasses were used to record participants’ gaze while completing shopping tasks. Moderating 1 on 1 sessions, we encouraged users to think out-loud. Debrief: Our team complied results, shared notable quotes and observations to provide context to our study. Use pro-lab software to generate heat maps, gaze plots, and tracking metrics to aid our data analysis. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583205240486-2WIAPV1O5PUWI0LVN31E/Screen+Shot+2020-03-02+at+10.08.15+PM.png Projects - Improving the Shopping experience - 1. Unclear Navigation Indistinct or vague navigation is a barrier for customers to achieve their task/goal, and causes frustrations. > Gaze plot depicts a user’s difficulty attempting to find directional signage. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583115217802-30UU5XI8TKVLNYOG7K1M/Asset+2.png Projects - Improving the Shopping experience - Interview Script We carried out a scenario based study in which 4 shopping tasks were assigned to participants to complete. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583207552146-4MLMZLO6E0P9D8S0612X/Screen%2BShot%2B2020-03-02%2Bat%2B10.33.36%2BPM.jpg Projects - Improving the Shopping experience - 3. Clutter Causes Confusion Messy, over stocked areas created confusion, lead to distractions (which delayed task completion), and overwhelming experiences. > Heat map displaying user’s attempt to find a specific item, but is unable to complete the task without the moderator’s help. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583261056805-63VPM1GTS6RR47JXJINZ/Asset+5.png Projects - Improving the Shopping experience https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583206105708-UN9EEE8J6RBDIT2ZDRMT/Screen+Shot+2020-03-02+at+10.28.14+PM.png Projects - Improving the Shopping experience - 2. Labeling and Content Grouping Categorization of merchandise caused unease due to ambiguity. “That’s misleading…I would not shop for dress pants here”. https://www.celinewong.ca/home daily 1.0 2022-02-14 https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1587582803927-FQWPXAOD4JBME9BEETWO/Group+1.png Home - BIKING VISIBILITY & SAFETY Mobile app x Physical Product Solutions. A collaboration with industrial designers to explore and design for emerging social, environmental, and technological trends. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1587662685602-SQJUODNDAOHHZOPI6X1G/Hydro%2Bone%2Bcover.jpg Home - DESIGN JAM - MOBILE APP Hydro One challenged designers to create an engaging, educational app that encourages energy conservation. Selected as a winning solution by Hydro One’s Panel. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/688fdee1-cbc0-450e-a64d-af7281b84094/Case+study+image.png Home - Curv Health Mobile & Tablet App ( iOS | Android ) Scaling applications to support greater content and function. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1588297952903-AATOTSK1G931G5WWLT6L/IMG_1433.jpg Home - DESIGN SPRINT: SERVICE DESIGN Digital Displays x Tablet Application. Highlights the value of expert interviews, co-creation, & rapid prototyping. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1587504604883-N7XZX77N55PENINGVP4K/Screen%2BShot%2B2020-03-02%2Bat%2B10.33.36%2BPM.jpg Home - THE SHOPPER’S EXPERIENCE Exploratory Research & Usability Study. Eye-tracking software was used to provide initial recommendations for WINNERS department store. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1587668751908-F6DZR9T4L1VTQBL24E2Q/cover.jpg Home - GRUBHUB Website Design & Mobile App Information architecture project using card sorts. https://www.celinewong.ca/contact daily 0.75 2020-06-01 https://www.celinewong.ca/about daily 0.75 2021-12-18 https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583891191470-DBRM7E9ZS1E6GIQCRIPW/IMG_5755.jpeg About https://www.celinewong.ca/curvhealth daily 0.75 2021-12-18 https://www.celinewong.ca/research daily 0.75 2020-06-17 https://www.celinewong.ca/research/eyetracking monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583262136511-YRJK9WRUI5YC7X1RUX3J/Asset+6.png Research - User Study: Eye Tracking https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591648742163-737RAXKVSNISUUH1HRMP/Group+2.png Research - User Study: Eye Tracking https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591651329547-D0HA1Z6SRD8MS9E1N6MR/tbo.jpg Research - User Study: Eye Tracking https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583205240486-2WIAPV1O5PUWI0LVN31E/Screen+Shot+2020-03-02+at+10.08.15+PM.png Research - User Study: Eye Tracking 1. Unclear Navigation Indistinct or vague navigation is a barrier for customers to achieve their task/goal, and causes frustrations. “I’m not sure where to go next…”. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583115217802-30UU5XI8TKVLNYOG7K1M/Asset+2.png Research - User Study: Eye Tracking https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591652047416-IHWWUQ4BCCZCQDZSVBI8/Screen+Shot+2020-02-18+at+11.05.31+PM.png Research - User Study: Eye Tracking 2. Labeling and Content Grouping Categorization of merchandise caused unease due to ambiguity. “That’s misleading…I would not shop for dress pants here”. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583207552146-4MLMZLO6E0P9D8S0612X/Screen%2BShot%2B2020-03-02%2Bat%2B10.33.36%2BPM.jpg Research - User Study: Eye Tracking 3. Clutter Causes Confusion Messy, over stocked areas created confusion, distractions (delayed task completion), and overwhelming experiences. “I wish they would organize the store better, I don’t even bother with some sections”. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583261056805-63VPM1GTS6RR47JXJINZ/Asset+5.png Research - User Study: Eye Tracking https://www.celinewong.ca/research/designforchange monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591652047416-IHWWUQ4BCCZCQDZSVBI8/Screen+Shot+2020-02-18+at+11.05.31+PM.png Research - Design For Change 2. Labeling and Content Grouping Categorization of merchandise caused unease due to ambiguity. “That’s misleading…I would not shop for dress pants here”. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591651329547-D0HA1Z6SRD8MS9E1N6MR/tbo.jpg Research - Design For Change https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583262136511-YRJK9WRUI5YC7X1RUX3J/Asset+6.png Research - Design For Change https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583205240486-2WIAPV1O5PUWI0LVN31E/Screen+Shot+2020-03-02+at+10.08.15+PM.png Research - Design For Change 1. Unclear Navigation Indistinct or vague navigation is a barrier for customers to achieve their task/goal, and causes frustrations. “I’m not sure where to go next…”. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583207552146-4MLMZLO6E0P9D8S0612X/Screen%2BShot%2B2020-03-02%2Bat%2B10.33.36%2BPM.jpg Research - Design For Change 3. Clutter Causes Confusion Messy, over stocked areas created confusion, distractions (delayed task completion), and overwhelming experiences. “I wish they would organize the store better, I don’t even bother with some sections”. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591648742163-737RAXKVSNISUUH1HRMP/Group+2.png Research - Design For Change https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583261056805-63VPM1GTS6RR47JXJINZ/Asset+5.png Research - Design For Change https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583115217802-30UU5XI8TKVLNYOG7K1M/Asset+2.png Research - Design For Change https://www.celinewong.ca/research/winnerssprint monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591297259442-1674Z9GWLI6PUAUAD5EF/Asset+48.png Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY Time https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591300224967-M0XLCQLNMOMJ5N4WDFIO/image-asset.jpeg Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591634719416-4F3A5FWY3H4UXQ6D50L2/Winners+Dashboard.png Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591371038198-9U73YOXIOC7BDZD9MFJ0/Screen%2BShot%2B2020-03-31%2Bat%2B1.16.02%2BPM.jpg Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591628990008-3YS6T1Z4ZMNGTIOB9U89/IMG_1402.jpg Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591296431651-1374F57KEQHV8HCXCUG2/IMG_1391.jpeg Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY Upon arrival, overhead signage was not bold or fully visible to direct customers to departments immediately. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591628670241-UBGK5NKOOTBVDCB1VL8U/Lightning+Demo+pic.jpg Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591290843756-NHRWLZUFIMLZHL24GHKQ/CX+MAP Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591296273406-98A1ICSO7N0Y3TQTQ2LQ/Screen+Shot+2020-03-12+at+7.34.04+PM.png Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY Staff were seen using steps throughout the store switching sign displays in the afternoon- indicating task time required. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591211004117-CWIZLYW9CPI0AEPA29IZ/Asset+46.png Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591297457926-QYM2CL9LSETYTKM639HI/Asset+50.png Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY Stock https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591635643460-6TP4MEA4B3NDH8CP2EXB/image-asset.png Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591636163167-23BFEH67YIG7AI0M95O2/Connecting+new+display.png Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591635666494-4C7S1TLMTU5KCJ737IKQ/image-asset.png Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591636367239-8EA9W910G8UEO3P805X7/Live+display+confirmation.png Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591636301513-6I97SBP6H36H477S2CE4/Edit+display+page+5.png Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591635804252-N8G69CVH9BLADHZMIRCO/image-asset.png Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591370521869-X3QYS452UDVG7XQ0D2WU/Lightning+rounds.jpg Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591629638908-HBMYT7AD3C59EWD2MHNQ/image-asset.png Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591629135809-7MESTABEZ4YYXCB42C1M/IMG_1433.jpeg Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591297175419-OSX458LP50D05US7ZF6O/Asset+47.png Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY Space https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591297415863-CVTWVXOZAKE5PARWE8RN/Asset+49.png Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY Info https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591296363280-8S6WANNOYB7V25RCZ408/IMG_1396.jpeg Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY Mislabeling & signage resulting in poor navigation. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591370930488-KPEWC2BVGXJ74OY3E9NL/IMG_1399.jpeg Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591370230768-3SKU1E0I98E0IJ007VSI/LOGO.jpeg Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591629168403-PN5FSJU7HJ1JQ9RJPSET/Screen+Shot+2020-03-31+at+1.55.09+PM.png Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591636890064-64VWPRTR9DCUF411O96M/shotsnapp-1591636594.821.jpg Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591635820108-R2WZ63DKUNWD509CNS8M/Edit+display+page+2.png Research - SERVICE DESIGN: TABLET APP & STORE DISPLAY https://www.celinewong.ca/design daily 0.75 2020-06-16 https://www.celinewong.ca/design/grubhubproject monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591901972941-YIFE0F5D1PEZUFOBDCOA/moblie+mockup.png Design - GrubHub https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591811868344-67PLZ54AKK87STOWET1U/IMG_1246.jpg Design - GrubHub https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591823016263-E80QFM6S030CQT6ERQKM/themes.png Design - GrubHub Comparative Analysis: I used similarity matrices, and noted the broad ranges of participants’ categorization and rationale. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591892177214-AEYLTH94069Z58HWLJBZ/sitemap.png Design - GrubHub Version 2. Considerations when revising the final sitemap: • Vague labels create confusion • Navigational familiarity is important for user experiences. • Visual clutter will overwhelm users, how might we present information that does not sacrifice efficiency? https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591896255463-TN88SI5FJ989P796CBR8/Frame+4.jpg Design - GrubHub https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591911158979-VYM19P7MM9URJIN8QJI0/Group+83.png Design - GrubHub https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591909263475-122OM5658CNF343WGMP9/Grubhub+process.png Design - GrubHub https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591888312597-BM88ZI71DYMXC8PQAFK4/v1SM.png Design - GrubHub Version 1. Organizing content according to card sorting results, we re-tested with all participants to inform navigation design. Feedback included: • “What is ‘Techniques’ ? That’s a little vague.” • “I’m used to having profile access at the top of my pages.” • “Wow, that’s a lot of categories.” https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591895864720-VPA4S96TICNF3874A4A3/Frame+3.jpg Design - GrubHub https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591906199398-BWP5ZW2HFLD6ODFY6VIF/Grubhub+styleguide.png Design - GrubHub https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591902041152-AI13MTGM21ZJFYKKPFAX/image-asset.png Design - GrubHub https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1591820425763-DFCKY5I1N040X5KFTO1V/Group+1.png Design - GrubHub I compiled the information and generated 3 user profiles to inform design. https://www.celinewong.ca/design/hydroone monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585272144810-GUTAS43GZK8EED4LKZZM/Asset+44.png Design - Design Jam: Hydro One https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585242632313-NPX9DA0O59YIF12PQY0V/IMG_1535.jpeg Design - Design Jam: Hydro One https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585242608585-IVH7RKID1ZQU1PVJKLZ0/IMG_1536.jpeg Design - Design Jam: Hydro One https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585268913395-2COTI4MX32CU4DB7S5AB/image-asset.jpeg Design - Design Jam: Hydro One Hydro One’s design jam hosted by Humber College. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585242174290-I9QZXY9IZCCGCSN10OQV/Asset+39.png Design - Design Jam: Hydro One https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585241883668-56K82GRMFFDVSO47L1YF/image-asset.png Design - Design Jam: Hydro One https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1592319412166-IYHYM8GP46WG8KK65GB8/LOGO.jpeg Design - Design Jam: Hydro One https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1583308347925-FWARLYMW1QJQDQSOXJ1O/WhatsApp+Image+2020-02-10+at+5.55.48+PM.jpeg Design - Design Jam: Hydro One All-star team fuelled by adrenaline & Tim Hortons. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585248934099-JHB1WXDIGOVWG9DILJVW/Asset%2B42.jpg Design - Design Jam: Hydro One Version 1. Organizing content according to card sorting results, we re-tested with all participants to inform navigation design. Feedback included: • “What is ‘Techniques’ ? That’s a little vague.” • “I’m used to having profile access at the top of my pages.” • “Wow, that’s a lot of categories.” https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585241926259-88PEB62XPPY5TUDZI1ZI/Asset+41.png Design - Design Jam: Hydro One https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585242122503-8VNFEAICOOMC92KO45H0/Asset+40.png Design - Design Jam: Hydro One https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585248852991-VY5BQ6P4SBPDE7YAXGXQ/Asset%2B43.jpg Design - Design Jam: Hydro One https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/1585239240930-D8HTRXC1EJQFPNL7D623/IMG_1461.jpeg Design - Design Jam: Hydro One https://www.celinewong.ca/design/curvhealth monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/40e8fe48-1ac0-434d-98e6-8a7e74336030/Communications+UI.png Design - Curv Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/de902705-b158-45b5-98f5-cc3fe1760845/Discovery+UI.png Design - Curv Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/beae7ee2-3c9a-4edd-bce1-9cd0d0a721d4/Process.png Design - Curv Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/cdddc1f5-2c34-48df-9d0d-b09db347b17b/Flow+Chart+of+Existing+and+wanted+features.jpg Design - Curv Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/eaefd228-7612-4962-af9f-12165af05e7c/Proto+persona.png Design - Curv Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/fc711b66-0e7e-4c4d-8fef-db7a2e69fcef/Program+UI.png Design - Curv Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/5f28eb07-3e42-48b7-8797-49aea548fc68/Research.png Design - Curv Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/01f2442a-d01d-4ac2-a13f-736d07302b65/Original+UI+1.png Design - Curv Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/b4950970-f1a6-4772-b472-fadf1e3bd36b/Usability+Testing+Screens.png Design - Curv Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/e533426e-2382-4189-be10-fcbb312c4fc8/Competitive+Research.png Design - Curv Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e36dc4403c72c513a12980b/ca37c909-c810-43e4-be56-529b98719b05/Client+Dash+interacttions+.png Design - Curv Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference.